
OTT Platforms in India: Development, Expansion, and Major Participants
Introduction In the contemporary landscape, “Over-the-top (OTT) platforms” have transformed global content consumption, and India is no exception to this trend. Over the last decade, the OTT sector in India has experienced remarkable growth, fueled by enhanced internet access, the affordability of smartphones, and a shift in consumer behavior favoring on-demand content. This article examines…