GUWAHATI: Coke Studio Bharat continues its tradition of celebrating diverse musical styles and emerging artists with the release of a new song titled ‘Holo Lolo.’ This piece, crafted by the esteemed Assamese singer and composer Shankuraj Konwar, draws inspiration from the vibrant cultural legacy of Assam’s Moran community. On March 26, the official YouTube channel of Coke Studio Bharat unveiled ‘Holo Lolo,’ featuring Shankuraj Konwar’s vocals alongside Bollywood artist Shalmali Kholgade.
The song tells a touching tale of resilience during the transition to adulthood, striking a chord with listeners on a personal level. A notable aspect of the track is its incorporation of traditional Assamese instruments, including the toka, gogona, and siphung. These elements infuse the music with an authentic folk essence, which is further enhanced by contemporary electronic sounds. This fusion creates a captivating interplay between Assam’s musical traditions and modern rhythms.
The music video for “Holo Lolo” features some of the most talented artists from Assam, including actress Surabhi Das, which enriches the cultural essence of the song. With its captivating narrative and deep ties to Assam’s folk traditions, ‘Holo Lolo’ is rapidly gaining popularity across the nation. This track exemplifies Coke Studio Bharat’s dedication to celebrating India’s rich musical diversity and nurturing local talent.
